B Digital Media

B Digital Media is a Dubai-based influencer marketing agency founded by Bea Candaza. It specializes in connecting brands with creators across Southeast Asia, specifically covering the Philippines, Singapore, Thailand, and Malaysia. I built this project from the ground up, starting with the brand identity and visual direction before moving into a full website build. Bea wanted a look that felt premium and bold without the stiffness of a corporate firm. The tone is intentionally witty and confident to reflect her personality and the Gen-Z audience she serves.

For the brand identity, I developed a color system rooted in burgundy, which is Bea's personal favorite. I paired it with gold accents to create a luxury-meets-digital aesthetic. A deep navy-black base gives the site depth while allowing the gradients and typography to breathe. After testing several options, I landed on League Gothic for headlines because its tall, condensed shape creates a strong editorial impact. This is balanced by Poppins for body text, which offers a clean and modern feel that keeps the site approachable.

The website is a high-energy experience powered by GSAP scroll animations. I designed these to be intentional rather than decorative, featuring word-by-word color reveals, parallax product images, and scrolling creator showcases. Key features include campaign detail pages with embedded social media content, a live commerce section with autoplay video, and country-filtered browsing. The entire site is fully responsive, with mobile-specific navigation and staggered menu animations to keep the experience seamless on any device.

The final copy direction was a collaborative effort focused on one-liners that cut through the noise. Lines like “Likes are nice; sell-outs are better” set a professional yet punchy tone that resonates with both beauty brands and modern creators. The result is a visual-heavy portfolio that positions B Digital Media as a serious player in the influencer space while staying true to the creative energy of the industry.